Before we go further, we want to point out what the Employee Handbook says regarding social media. You’ve seen this before, but it may have been a while.
As a Social Media Ambassador, you are charged with sharing on your facility’s social accounts so, #1 won’t apply to you in the same way if your posting about your facility, on your facility’s social accounts,through the Social Media Ambassador program’s posting process.All of the rest still apply!
Any questions? Just ask!
Odyssey Behavioral Healthcare respects the right of any employee to maintain a blog or web page or to participate in social networking, Twitter, or similar site, including but not limited to Facebook and LinkedIn. However, to protect Company interests and ensure employees focus on their job duties, employees must adhere to the following rules:
We manage over 50 different social accounts and after a few years we’ve found a few best practices we think will help you keep your posts engaging, easy to read, and on brand.
Need an idea? Here are a few ideas for posts.
Odyssey will share upcoming, relevant national or global observation days, weeks, or months with you throughout the year, so you’ll know what to plan for. Have one your facility is celebrating that we don’t have on our list? Let us know!
Each brand has their own logos colors, and fonts. Stay consistent and on brand by using the right ones when creating in Canva.
The logos, colors, and fonts are listed on this handy page we built for you in Canva: https://www.canva.com/brand (Create a free Canva account to access)
Each social media platform has different recommended image dimensions, so the pictures are clear. They will typically resize images for you, but photos may not be as clear as a result.
HIPAA was created several years before social media was, so there are no specific HIPAA social media rules. However, as with all healthcare-related communications, the HIPAA Privacy Rule applies whenever covered entities, business associates, or employees use social media networks.
There are many benefits to be gained from using social media. Social media networks allow us to interact with patients and their loved ones and get them more involved with the facility. Facilities can quickly and easily communicate messages and provide information about new services. Facilities can attract new patients via social media networks. However, there is also considerable potential for HIPAA rules and patient privacy to be violated on social media networks.
IMPORTANT:The HIPAA Privacy Rule prohibits the disclosure of any text about specific patients and images or videos that could result in a patient being recognized.
Before sharing a photos, check to be sure:
It’s important to share links to content you’re referencing or to a specific page on your website that you want followers to visit.