Event Support
The marketing team provides a variety of support for continuing education events (CEs), webinars, and local events for all of Odyssey’s facilities across the country. The items below are best practices and requirements for partnering with marketing to: (1) receive promotion materials efficiently and (2) to maximize attendance/sign-ups.
Check these boxes before submitting a Marketing Request:
- Is your event at least 8 weeks away?
- Do you have all of the information and details (description, date, time, mailing list, etc)?
- Has this event been approved by your manager?
Items to Submit with Marketing Request Form:
Prior to submitting a Marketing Request Form, review your event plan and content you’ll submit with your manager.
- Business Development Event Form with fields completed
- Canva Links to graphics you created (dimensions below and in Business Development Event Form)
- Mailing list (if not previously used or if you updated your list) or identify which list we should reuse for this mailing. If you’re creating a new list you can send us a Salesforce exported list or manually create one using the Excel template provided in the zip file you downloaded (don’t send individual emails in a Word doc, email, or other form).
Timelines and Communication Plans:
Submit the Event Request 8 weeks before the event with all information and links. This allows 2 weeks for creation of materials, approvals, and scheduling along with invites starting 6 weeks prior to the event.
- Week 1: Marketing will provide drafts of emails and Eventbrite Page for review.
- Week 2: Marketing will schedule the approved email communications. Marketing will also schedule social media communications for open houses, CEs, and webinars.
- 1st Promotion: 6 weeks before
- 2nd Promotion: 3 weeks before
- 3rd Promotion: 1 week before
- 4th Promotion: Day before event
Canva Graphics:
- Please contact your AVP/Manager for logins.
- Marketing can help review or answer questions. Just let us know.
- First-time using Canva or need a refresher? Here’s a quick guide video we created:
Email Graphic (1080px x 1080px) – Pro Tip: Create this graphic first. Include the name of the event, date, time, location, and your facility’s logo (more details can go into the body of the email and Eventbrite page).
Eventbrite Page Graphic (2160px x 1080px) – Pro Tip: Just duplicate your Email Graphic, plug in the new dimensions, and adjust the placement of a few elements to make this graphic quickly!
Eventbrite Page
Content Example for Email and Eventbrite Page
Event Title:
Columbus 2023 Eating Disorder Professionals Forum
Date/Time:
February 16th from 3:30 PM to 6:30 PM EST
Location (if in person) and/or Link if virtual:
Cambridge Tea House: 1885 W 5th Ave Columbus, OH 43212
About the Event (don’t be vague! Specific details help increase sign-ups):
Offering intensive outpatient programming, partial hospitalization programming, and virtual levels of care; we place a strong emphasis on building and practicing the skills and self-management strategies in real-time that enable clients to build a life in alignment with their values and long-term recovery.
Join Us!
You are invited to join Ainsley Chenos of Selah House Columbus and the Odyssey Eating Disorder Network for hot topic discussions, networking, and resource sharing. High tea and tasty treats will be provided, along with an opportunity to connect with Selah House clinicians, staff, and other eating disorder professionals in our community. If you are receiving this on behalf of your organization, please forward it to anyone you think may benefit from attending. We look forward to connecting with you!
Email Example
Eventbrite Page Example
